Authentic American vintage has been a passion of mine since my days at RRL—Ralph Lauren in the late ’90s. So anytime I have the opportunity to bring that point of view to a project and collaborate around this style of design, I’m all in.
 

I’ve been consulting with BILLS KHAKIS for nearly four years, and when the opportunity came to create their first brick-and-mortar location, I was excited to take on the creative direction and spatial design.
 

We completely gutted the space and transformed a relatively small footprint into an immersive men’s boutique that feels right at home on the Island. A relic tin ceiling, reclaimed wood floors, rich navy grasscloth, vintage industrial furniture, salvaged ship lighting, and reclaimed farm tables establish the foundation. A custom bar cart and vintage sewing machines reference the brand’s tailoring heritage and the founders’ story, while a curated collection of photography in salvaged wood frames celebrates icons of film, music, and American culture.
 

And of course, if you’ve been following Rogue Creative, you know I couldn’t stop at the space. We developed a custom graphics and merchandise capsule—the Limited Edition: Vineyard Collection—complete with on-product storytelling and supporting marketing to bring the entire experience together.
 

The goal was never to make the space feel like a recreation of the past. It was about taking the materials, objects, and stories that define authentic American style and putting them together in a way that feels considered, comfortable, and completely at home on Martha’s Vineyard.
 

When you’re on the Island, come check it out in Edgartown and give the crew at BK’s some love. They’re amazing people, and the product is next-level.

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BILLS KHAKIS
23 Winter Street #16
Edgartown, MA 02539