Encon Mechanical required a complete identity overhaul that mirrored their precision-led approach to commercial HVAC and mechanical services. We developed a visual system that feels robust, technical, yet highly modern. The challenge was to move away from typical contractor aesthetics toward a sophisticated engineering-first brand that speaks to high-level developers and architects.

Encon is a family-owned mechanical company in Ocean, NJ, with more than 50 years of experience serving over half of the state’s top 200 companies.

As the company approached its 50th anniversary, the owners saw an opportunity to refresh the brand and set it up for the next 50 years. The original 1968 logo, rooted in modernist design, became the starting point. We retained its heritage while refining the mark, updating the typography, and introducing a fresh color palette.

From there, the logo evolved into the "Frame Pattern", a distinctive and flexible brand element that became a signature of the identity. It carried through everything from the website and social media to the truck fleet, print collateral, custom apparel, and exterior office design, creating a cohesive brand experience across every touchpoint.